Still on the subject of the virus that is changing the world

Still on the virus that is changing the world

Tuesday, March 22, 2020

In last month's Jervis newsletter, I wondered if the world would be the same after the Covid-19 epidemic. At the time, this question seemed difficult to anticipate because history has shown us that we don't always learn the lessons of the past.

Just one month after our last newsletter, I have no doubt that, this time, nothing will be the same! We will all profoundly alter our habits and behaviors. Even if that miracle vaccine emerges, which will certainly relieve us, there is a whole series of routines that will change, at least in the coming years.

In the workplace, teleworking becomes the order of the day. Perhaps not in manufacturing organizations, but certainly in service companies, online commerce, and administrative services in different sectors of activity, particularly in the public sector. Schedules will become more flexible to alleviate peak hour crowds. Offices, restaurants, local businesses, and sporting and cultural events will adopt different space configurations to ensure physical distancing. Most meetings will no longer be in person, taking place remotely with a click, which will represent a huge saving of time (and more!) for companies and their staff. The use of masks, gloves, and disinfectants will become part of daily routines, and cleaning systems will gain a new dynamic.

On a personal level, the biggest transformation will certainly be in how we relate to each other. We will all prioritize socializing in smaller groups, avoiding mass events that could "contaminate" us. Digital media will continue to play a key role and increasingly dominate our relationships with others. Online shows will gain ground, large events will lose audience, and hugs will become increasingly selective. Religion itself will find new ways to connect with its followers.

And tourism? Will we continue to travel?

I believe so. This year there will be a huge downturn, not only because of the epidemic but mainly because of the economy. Even so, people will not stop traveling. They will do it differently and in a more "distanced" way. They will continue to want to explore new destinations and other cultures, using more sustainable transport and accommodation models. The concept of luxury will take on new forms, less dependent on money and more associated with environmental preservation. Ecotourism now has the opportunity to establish itself as a top-tier market segment, appealing to all age groups.

When I started working with the Tourism Authority of Thailand, it took me some time to get used to the social distancing of Thai greetings. There are no kisses, hugs, or even handshakes. A simple bow, more or less bent, is tradition and good manners. I've often asked: where is the warmth of human connection? I was always told it's done this way for reasons of hygiene and respect for others. I only understand now!

Rosário Louro

Diretora-Geral