Portugal Sou Eu launches new advertising campaign and is present at the FIA and QSP Summit

Portugal Sou Eu returned with a vengeance this summer with a new advertising campaign that challenges all Portuguese people to demonstrate their team spirit: "What we are on the inside, is visible on the outside." With dynamic communication across various platforms, the campaign calls for national mobilization to promote products made in Portugal, reinforcing the seal as a symbol of quality and pride.

During July, "Portugal Sou Eu" also had a presence at two of the most important fairs, Exponor and FIL:

Between June 28th and July 6th, Portugal Sou Eu shared its booth with 14 certified artisans at the International Crafts Fair (FIA) in Lisbon. From ceramics to jewelry, textiles to decoration, artisanal products from various regions of the country were on display, with live demonstrations and workshops aimed at the general public.

Between July 2nd and 3rd, at the QSP Summit in Matosinhos, "Portugal Sou Eu" challenged marketing professionals to learn about the program and participate in contests, highlighting the impact of promoting national brands on strengthening Portuguese businesses and the economy.

"Portugal Sou Eu" continues to mobilize Portugal so that every national choice is a victory for all of us, because what we are on the inside is visible on the outside.

Watch the campaign here.