As is tradition, the Tourism Authority of Thailand (TAT) brought together international representatives of the destination in Bangkok on July 20th and 21st. On the first day, the "Unforgetable Experiences" campaign, which will be launched by TAT later this year, was presented. On the second day, representatives from each country took center stage, presenting the Thai private sector with an overview of the destination's developments in their respective markets.

Portugal was once again represented by Rosário Louro, who shared the profile and positive results of the Portuguese market, further supporting a growth trend in southern European countries.

Between July 22nd and 25th, there was also time for a post-tour trip to Ayutthaya, Uthai Thani, and Sukhothai, cities in central Thailand, easily accessible by train. Attendees had the opportunity to inaugurate the Blue Jasmine line, a historic train with individual cabins, for those wishing to use this mode of transport to Chiang Mai.