From September 25th to 29th, Alexandra Pires, representing Dubai Tourism, led a FAM Trip for 10 travel agents from the GEA group, providing an up-close look at the city's main tourist and cultural attractions.

Over four intense days, the group explored iconic sites such as the Dubai Frame and the Sheikh Mohammed Centre of Cultural Understanding, visited the desert, the Museum of the Future, and the Pullman Downtown Hotel, toured the Dubai Mall and the ARTE Museum, admired the panoramic views from the Aura Sky Pool and The View, and concluded the trip with visits to Atlantis The Royal and the Al Farooq Centre, including the local mosque. The experience combined culture, leisure, and innovation, providing a comprehensive overview of what Dubai has to offer.

This trip allowed the travel agents to better understand the city, strengthen partnerships, and inspire new ideas and strategies, consolidating their ability to market the destination.