On the afternoon of September 27th, Portugal Sou Eu was present at "Cidade das Tradições," an initiative of the INATEL Foundation held at the Parque de Jogos 1.º de Maio in Lisbon.

The event celebrated Portugal's Intangible Cultural Heritage with a diverse program that included music, dance, film, theater, photography, gastronomy, arts and crafts, as well as traditional toys and games.

Portugal Sou Eu's presence at this brand activation event aimed to raise public awareness and encourage informed consumption of products and services that create value in Portugal, reinforcing the importance of supporting local initiatives and products that preserve the country's culture and identity.